Mark Simpson, a business coach for short-term rental hosts, discusses the main differences between Google Business Listings and Google Vacation Rentals in a video.
According to Simpson, Google is actively looking to move all hosts who list their businesses as short-term rentals on Google Business off the platform.
As such, Simpson advises short-term and medium-term rental hosts to pivot to Google Vacation Rentals as soon as possible, warning that listings are being taken down without reason.
Simpson explains that Google wants to have only hotels and bed and breakfasts listed on Google Maps and is attempting to get a piece of the pie by tapping into the revenue generated by booking.com, Airbnb, and Expedia.
Simpson stresses that for hosts running bed and breakfasts or small hotels, nothing needs to change.
However, hosts running short-term rental businesses need to pivot to Google Vacation Rentals soon, and he offers guidance on how to make the transition.
00:00 - Intro 03:19 - What google is trying to do 07:42 - They do want a piece of the pie 11:23 - Google is really trying to go all in on direct booking 15:03 - Outro
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